Where Data Architecture Meets Execution.
IDEA is an independent, executive-led body advancing the global conversation on Data Architecture and AI readiness. We convene senior leaders, produce primary research, and bridge the gap between academic rigour and practical enterprise execution. A hosted programme of the Open Data Institute.
Research
Independent Research. Practitioner-Grounded.
Our research briefs are grounded in executive dialogue and primary research conducted through IDEA Forums worldwide. Each publication is designed to inform strategic decision-making – connecting academic rigour with the realities of enterprise execution.
IDEA Forums
Invitation-Only. Insight-Driven.
IDEA Forums bring together senior technology and data executives for closed, peer-led dialogue on the architecture decisions that matter most. Held in executive settings across Europe, North America, and Asia-Pacific, each forum directly informs our research agenda.
Upcoming Forums:
About the Interchange
Independent. Practitioner-Led. Globally Relevant.
IDEA exists to serve the executives responsible for the most consequential data and architecture decisions in their organizations. We are vendor-neutral, independently governed, and committed to producing insight that travels from the research table to the boardroom. IDEA is a hosted programme of the Open Data Institute – one of the world’s leading authorities on the value and ethics of data.
A hosted programme of the Open Data Institute
Membership
Join the IDEA Advisory
IDEA Advisory membership is open to senior leaders in data, technology, and AI. Advisory members gain early access to research publications, invitations to IDEA Forums, and opportunities to shape the global conversation on Data Architecture and AI readiness. Advisory membership is managed through our programme partner, the Open Data Institute.
Vendor-neutral. Independent. Hosted by the Open Data Institute.
Our Foundation Partner
Built on the Authority of the Open Data Institute
IDEA Interchange is a hosted programme of the Open Data Institute (ODI), founded by Sir Tim Berners-Lee and Professor Sir Nigel Shadbolt. The ODI is a global authority on data as a public good, working with organisations to enable data sharing, governance, and ethical AI infrastructure. Our partnership with the ODI ensures that IDEA’s work is grounded in evidence, independent of vendor interest, and aligned with the most rigorous standards in data research.